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Josephine Djan (Ph.D.)

Lecturer
Business Administration
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Courses taught at Ashesi

  • Principles of Marketing 
  • Supply Chain Management 
  • Operations Management 
  • Services Marketing 
  • Competitive Strategy 


Biography 

Dr. Josephine Djan is a lecturer in the Business Administration Department at Ashesi University. She currently has affiliations in the Chartered Institute of Marketing in the UK as well as the Ghana Chapter. Dr. Djan believes that learning involves deep understanding of theoretical concepts and practical creative models that are appropriate to the application of business opportunities and challenges. She sees every student to be unique and skillful in different ways.  

Teaching Statement 

To harness these skills in each student she knows to create a stimulating educational environment where they can access the right information to develop physically, mentally, emotionally, and socially. One of her aspirations in teaching is to promote collaborative learning from one student to another through teamwork while developing their individual growth patterns. Her intent is to present a curriculum that will incorporate different learning styles as well as make the content relevant to students' lives and job aspirations which includes hands-on & cooperative learning, projects and individual work that engage and activate students learning. 


Research Statement

Dr. Djan’s research interests broadly cover the areas of marketing promotions, business management and environmental sustainability and education. Most of her current research focuses on the development and application of business models to provide new insights into how firms may address problems and search for innovative ways to improve their businesses in as much as they would want consumers to also delight in the provision of services and products. In her research,  Promoting Sustainability in Ghanaian Businesses», her aim is to address the need for firms to create awareness within and without their businesses to solve problems with real-world significance. She aspires to delve into more research on how to educate smaller businesses in sustainable practices. 


Education and Qualifications

  • Doctor of Business Administration 
  • CIM Professional Postgraduate Diploma 
  • Masters in Business Administration (MBA with thesis). 
  • Bachelor of Arts - Graphic Design 


Professional Affiliation 

Academic and professional membership 

  • Chartered Institute of Marketing (CIM, UK) 
  • Chartered Institute of Marketing, Ghana (CIMG) 


Awards, Honours and Grants 

SOTL Grant -  

  •  (Academic Load – The Impact on Achieving Student Learning Outcomes) - $18,200 
  •  (The Effect of Case-Based Learning on Students' Learning Outcomes and Performance) – $20,445 

 
Publications

 Books  

  • International Marketing of Chocolates: An African Firm’s Perspective (2015) 


Journal Articles and Conference Papers 

  • Poster Presentation (Academic Load – The Impact on Achieving Student Learning Outcomes) - SoTL Commons International Conference, Savannah, Georgia, USA (February, 2022)  
  • Poster Presentation (The Effect of Case-Based Learning on Students' Learning Outcomes and Performance) – EuroSoTL 2022, Manchester, England (June 2022) 
  • E-Poster Presentation (Fundamental Employability Competencies: Stakeholder Perceptions in Ghana) – ISSOTL 2022, Canada (November 2022) 
  • Going Global Conference Poster – Role of Higher Education in Environmental Sustainability (May 2017) 
  • Conference Paper - Standardization or Localization-A Study on Distance / Online Learning Programmes by Tertiary Institutions in Ghana At Managing International Higher Education: Issues and Challenges in Cross Border Engagements - SIE, SIAS International University, CHINA & COBE, Fort Hays State University, USA in (May 2016) 
  • Standardization or Localization-A Study on Distance / Online Learning Programmes by Tertiary Institutions in Ghana (December 2016) - http://ejournal1.com/en/index.html. 


Publications In-waiting 

  • Business Environment – AfB/Letshego Ghana (Case Study) 
  • New Product Development – AfB/Letshego Ghana (Case Study) 
  • Globalizing Higher Education and development through collaborations and partnerships 
  • Creating a Sustainable Environment – The role of Tertiary Education