Fortune Edem Amenuvor (PhD)
Full-time: Marketing
Dr. Fortune Edem Amenuvor is an academic and professional, with about 12 years of teaching in higher education. He is a recipient of the prestigious Korean Government Scholarship Program (KGSP) and holds a PhD in Marketing from Keimyung University Business School in Daegu, South Korea. His academic and research interests encompass a wide range of areas, including Marketing, Service and Sales Management, New Product Development, Innovation Management, Strategy, and Political Branding. Dr. Fortune has gained valuable international experiences, including as an Assistant Professor at two esteemed universities in South Korea. He also held the position of Senior Researcher and Manager, where he led global market research initiatives for some prominent service and manufacturing firms in South Korea. His expertise extends beyond academia, as he is also an experienced corporate trainer and consultant, offering strategic advice to SMEs and large corporations both in Ghana and internationally. Dr. Fortune has contributed significantly to the field of marketing through his research, with numerous publications in high-impact journals. His work has been featured in leading academic outlets such as the European Journal of Marketing, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, Canadian Journal of Administrative Sciences, Asia Pacific Journal of Marketing and Logistics, and European Research on Management and Business Economics, among others. In addition to his research and teaching, Dr. Fortune has served in key editorial roles. He was an Associate Editor for Marketing Intelligence and Planning, one of the foremost journals in Marketing, and is also a dedicated peer reviewer for journals such as Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, and the Asia Pacific Journal of Marketing and Logistics.
Marketing
- Marketing
- New Product Development
- Innovation Management
- Strategy
- Sustainability
- Yi, H. T., Yeo, C., Amenuvor, F. E., & Boateng, H. (2021). Examining the relationship between customer bonding, customer participation, and customer satisfaction. Journal of Retailing and Consumer Services, 62, 102598. (https://www.sciencedirect.com/science/article/abs/pii/S0969698921001648)
- Yi, H. T., Amenuvor, F. E., & Boateng, H. (2021). The impact of entrepreneurial orientation on new product creativity, competitive advantage and new product performance in smes: The moderating role of corporate life cycle. Sustainability, 13(6), 3586. (https://www.mdpi.com/1045590)
- Amenuvor, F. E., Mensah, K., Nkukpornu, A., Boateng, H., Akasreku, F., & Owusu-Antwi, K. (2023). Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople’s grit. Marketing Intelligence & Planning, 41(3), 375-390. (Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople’s grit | Emerald Insight)
- Amenuvor, F. E., Akasreku, F., & Mensah, K. A. (2023). Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective. Marketing Intelligence & Planning, 41(7), 903-922. (Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective | Emerald Insight)
- Amenuvor, F. E., Yi, H. T., & Boateng, H. (2022). Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry. Asia Pacific Journal of Marketing and Logistics, 34(4), 800-816. (Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry | Emerald Insight)
- PhD (Marketing), Keimyung University, South Korea
- Master of Philosophy (Marketing), University of Ghana Business School
- Bachelor of Business Administration (Marketing), Methodist University Ghana
- Professional Teacher’s Certificate ‘A’, Wesley College of Education, Ghana
