Branding in the Era of AI: The Role of a Brand and Product Marketing Manager

Join Susan Sasu’11 for an engaging guest session on Branding in the Era of AI as part of the Strategic Brand Management course.

Drawing on her professional experience at Unilever and Amazon, Susan will share insights into the evolving role of a Brand and Product Marketing Manager, how AI is influencing branding and marketing practice, and what emerging professionals need to understand as the field continues to change.