The course is designed to develop students’ marketing skills and understanding of brand management. In this course, you will learn how to make branding decisions, develop a strategic brand plan & manage brands by learning & applying relevant concepts, principles, & theories. By the end of this course, students should be able to:

• Understand the strategic brand management process and role of brand management in achieving business success.
• Have an in –depth appreciation and understanding of the important issues in planning, implementing and evaluating brand strategies
• Grasp appropriate concepts, theories, models and other tools to make better branding decisions
• Apply branding principles to cases and opportunities created by the course.
• Develop brand positioning, strategic brand plans and integrated marketing communications plans to grow brands.