Capstone Entrepreneurship II will aim to aid venture teams validate their business models by undertaking further customer and stakeholder engagements, as well as MVP tests. This will help the teams further validate their product-market fit and gain some early adopters/ earlyvangelists to patronize their products/ services and pay for them. Feedback from these earlyvangelists will inform further iterations and pivots. Venture teams will then be taken through the Customer Creation and Company Building aspects of the Customer Development process.

These form the execution aspect of the Customer Development process. The student will look at their product/ service positioning considering the market type they are entering, and then plan to launch their venture or its product/ service. Due to time constraints, strategies for reaching mainstream customers and company building, with a focus on structuring fast response departments will be put in place to aid in the executing this business model but will not be executed as a requirement of this session. Specifics include venture ownership, resource management, operations, and some management and cultural issues.