Organizations have always had to find ways of staying in business and more importantly thriving in their chosen markets. This requires the development, implementation and evaluation of business strategy. Competitive Strategy also known as business strategy is designed to establish a profitable and sustainable advantage and position for a business in a preferred marketplace.

Although knowledge from such disciplines as Marketing and Human Resource Management are important in managing a business, this course will focus on the role competition plays in business strategy development and implementation i.e. understanding the organization and competitive environment in which a firm operates, formulating long-term direction, determining how to position a business unit, as well create a sustainable competitive advantage within a competitive environment, mobilizing resources and developing capabilities to compete and assessing performance.